Mfer.Media
Mfer.Media
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WELCOME TO MFER.MEDIA

Cypherpunk-inspired investment and advisory

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ABOUT

Managed by the family office of Lyndon Morant, Mfer.Media is building a portfolio of companies that will ignite the next evolution of the $1trillion+ media and advertising industry. 

thesis

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We believe the most innovative areas of internet development today are on-chain, permissionless, and open-source. In other words, users and communities should be in control of the internet. That's the Mfer way. 


We are looking for ideas that contribute to this philosophy -- that disrupt manual, non-transparent and inefficient status quos in media, advertising, and digital commerce. 


Our KPI is to outperform the 10-year return of Bitcoin from 2025-2035. 

FAQ

Investment

Investment

Investment

We typically target pre-seed / seed funding rounds of $20k-$50K ticket size at valuations of <$20million.

By the end of 2025 we are looking to expand the portfolio to ~10 companies.

Format

Investment

Investment

We appreciate that most founders want to be left alone to focus on their vision. In these instances, we can offer cashflow support in exchange for equity. 


Alternatively, we offer advisory-for-equity for founders looking for strategic input, charged at a non-negotiable day rate.

Value

Investment

Value

We bring mentorship, industry expertise, creative ideas, and a global network from ~20 years corporate and agency experience building some of the world's most-loved consumer brands.

PORTFOLIO

KETTLE

KETTLE

KETTLE

Kettle.fi is the world's first pre-authenticated peer-to-peer lending marketplace, where anyone can borrow or earn yield against the value of luxury watches.

WUSH

KETTLE

KETTLE

Wush is building an easy-to-use web3 on-ramp platform and service suite in partnership with the biggest names in crypto and web3 in Asia.

BitGPT

KETTLE

BitGPT

BitGPT is building a truly decentralised Ai Supernetwork, giving developers the rails to accept, automate, and route payments at scale—with zero card fees.

TBA

TBA

BitGPT

Open-source SaaS that empowers advertisers and media planners to design and deploy private media algorithms (UK).

TBA

TBA

TBA

B2B2C platform which helps IPs and sponsors turn unknown fans into an addressable audience (UK).

FUNDING SOURCE

50% investment, 50% actively managed

50% of Mfer.Media's funds are allocated for Angel investment seed capital. The other 50% is actively managed crypto. As of May'25, allocations are:


53% Ripple $XRP

9% MEMELAND ecosystem

8% Zebec Protcol $ZBCN

6% Curve DAO $CRV

5% Bitcoin & Ethereum

5% Litecoin $LTC

5% $Dog on Runes (Bitcoin)

5% Mina Protocol $Mina

2% Bitcoin Cash $BCH

5% Other

Reinvestment cycle

Mfer.Media's crypto returns will be reinvested into the Angel fund on a quarterly basis. 

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